Career Highlights

Directed national communications campaigns on cybersecurity and digital safety, driving a 40% increase in public awareness and engagement.

Built and managed a network of 150+ media contacts and influencers, consistently securing coverage in top-tier outlets and strengthening brand reputation.

Partnered with C-suite leadership to develop thought leadership platforms including keynote addresses, op-eds, and panel content, positioning executives as trusted industry voices.

Translated complex cybersecurity topics into accessible, brand-aligned messaging, enhancing public trust and stakeholder alignment.

Fostered relationships with 100+ cross-sector stakeholders to ensure consistent, culturally fluent messaging across all campaigns.

Designed and executed internal communications strategies that led to a 20% increase in employee engagement scores.

Partnered with 75+ government agencies and nonprofits to deliver public awareness campaigns aligned with social development priorities.

Collaborated with the Director General to craft executive speeches, memos, and leadership updates, ensuring alignment with organizational values.

Managed 25+ public events and campaigns, reinforcing civic engagement and community trust.

Acted as strategic advisor on cultural sensitivity, message consistency, and brand alignment across platforms.

Managed internal communications for 15,000+ employees across 11 international markets, aligning teams around key business objectives.

Developed executive messaging that achieved a 95% open rate, increasing employee awareness of company priorities by 20%.

Enhanced morale during the 2008 financial crisis through proactive leadership messaging in collaboration with HR and senior executives.

Produced newsletters, intranet content, and campaign materials that reinforced alignment and transparency.

Spearheaded media relations and stakeholder engagement across TECOM’s innovation clusters, resulting in a 40% rise in positive coverage and 30% boost in stakeholder engagement.

Supported executive communications during crises and high-profile initiatives, ensuring message consistency and reputational protection.

Reduced negative media mentions by 25% and improved public perception by 15% through proactive narrative management.

Collaborated with cross-sector teams (tech, media, education) to align messaging and strengthen brand positioning.